Armando “Fat” Alarcón, visionary founder of Amaro Records and the creative mind behind Bares con Identidad: Cómo Crear un Concepto Ganador en la Escena Mexicana, to join us as a special guest at The Bar Show Puerto Rico 2025, to be held on May 25 and 26, 2025, at the Puerto Rico Convention Center in San Juan.

Armando is more than a bar creator—he is a storyteller of spaces, a cultural curator, and a force of authenticity within the Mexican hospitality scene. Through Amaro Records, he has transformed nightlife into a platform for identity, resistance, and celebration. His acclaimed workshop and philosophy, Bares con Identidad, has inspired a new generation of entrepreneurs and bartenders to build spaces that reflect not trends, but truth.

We are honored to welcome Armando as part of this global cultural exchange—an initiative that highlights professionals who have reshaped their local markets through personal conviction and creativity.