José Muñoz is a seasoned Puerto Rican entrepreneur and brand strategist with over 25 years of experience in advertising, marketing, and the beverage industry. Beginning his career as a graphic designer, he advanced to roles such as Creative Director and marketing executive for leading beer and rum companies in Puerto Rico. His deep understanding of brand development and market dynamics led him to co-found Ron Artesano, a premium craft rum brand celebrated for its artisanal production in the mountains of Jayuya, Puerto Rico.
José Muñoz is a seasoned Puerto Rican entrepreneur and brand strategist with over 25 years of experience in advertising, marketing, and the beverage industry. Beginning his career as a graphic designer, he advanced to roles such as Creative Director and marketing executive for leading beer and rum companies in Puerto Rico. His deep understanding of brand development and market dynamics led him to co-found Ron Artesano, a premium craft rum brand celebrated for its artisanal production in the mountains of Puerto Rico. Now in Casa Artesano, Old San Juan.